Our Visual Identity includes bold colors, expressive typography, authentic imagery, and more — which work together to create our recognizable brand look and feel. This page illustrates these components at a glance and provides quick links to assets. For a more in-depth view, please refer to our full brand guide.
Logos & Symbols
Our word mark is our core logo that represents our company as our most identifiable element. It can be used in pieces like business cards, event badges, or building signage. Our symbol, a monogram of Comcast Business, provides additional branding opportunities and allows for more flexibility in small applications.
Color
Our core color palette is how we express the Comcast Business brand in the most direct way. Consistent and careful use of our color palette will help ensure that it becomes a recognizable feature of our brand.
Our secondary palette is how we accent and emphasize our brand personality. The colors are Mint, Lilac, Coral, and Lemon.
Primary
Secondary
Typography
Montserrat is our core typeface that presents our communications with a warm, friendly tone while remaining modern and professional.
On the Comcast Business website, Lato is also used in Light, Regular, and Bold weights. When a web-safe font is necessary in instances such as email blasts, Arial may be used in Regular and Bold weights.
Montserrat
Photography
Our photography presents customers in modern, professional environments with warm, natural lighting. We feature a wide range of businesses across all segments and industries, and seek to capture candid vs. staged moments.
Images in the Small Business category should primarily focus on people operating within the context of their small businesses. There is more opportunity to show individuals and pairs in this category.
Images in the Mid-Market category focus on people in shared workspaces, interacting with one another or completing tasks individually. The workspaces themselves should be casual and modern, but identifiable as office environments. There is more opportunity to show groups of people as opposed to individuals.
Images in the Enterprise category focus on people in larger shared workspaces, interacting with one another or completing tasks individually. The workspaces themselves should reflect a more corporate environment. There is more opportunity to show larger groups of people in more corporate environments.
Icons
Icons are used to visually represent a simple idea, object, or activity. They facilitate understanding and should be easily recognizable and bold, not detailed. They need to be effective in both small and large scales. Our brand uses two sets of icons: functional and expressive.
Functional
Our functional icons are used on our website and other digital platforms to communicate specific functions and tasks.
Expressive
Our expressive icons help with visual storytelling and product offering messaging.
Additional Resources
Brand Guide
A comprehensive documentation of the entire visual identity system which will explain the ins and outs of our new brand.
Brand Story Deck
A robust explanation of where Comcast Business has been, where we intend to go, and our growth plans to get us there.
PowerPoint Templates
Templated resources, organized by typeface, to help you build a clear and concise presentation deck.
Email Signature Templates
An easy-to use, templated reference guide for employees who wish to add sub-brands, professional associations or business accolades to their email signatures.
Internal Brand Guidelines
The ExecConnect Guidelines were created to ensure consistent visual identity across the organization. For more information about building a team logo that builds employee engagement while reflecting the CB brand identity, reach out to Giovanna_Diarenzo@comcast.com.
Comcast Business Environmental Guide
Our employees are critical to the continued success of the Comcast Business brand, and it is important that our non-retail work environments express visual identity. This guide is intended to help with implementation of branding elements to further build employee loyalty and enthusiasm, and provide a work environment that is more professional, supportive, and inclusive.