Our Persona
This is the “character” that embodies our brand’s personality, and ours is the Agile Architect.
Always ready for what’s next, balancing bold vision with practical partnership
Armed with a detailed blueprint on how they can help their customers achieve their goals
Ready to roll up their sleeves and make change real
Agile Architect
The Agile Architect believes one thing above all: They have control over change. Balancing bold vision with a can-do attitude, they’re always prepared for the future, armed with a detailed blueprint on how they can help their customers achieve each one of their goals.
Key elements of Agile Architect persona & voice attributes tied to brand principles:
The Agile Architect prepares businesses for what’s next by:
- Helping customers make decisions that realize their vision
- Being intent on transforming their customers’ business with a detailed plan of action
The Agile Architect delivers on Practical, Personal & Bold by:
Visualizing the master plan and bringing it
to life with a committed, can-do attitude
Brand Principles expressed in our writing style:
These are our voice attributes
Our Agile Architect persona & voice connected with IT & business leaders in various segments & industries by tapping into a shared Adapter mindset.
SMB
Focused on immediate wants & needs
“I don’t have an IT department and I don’t have a big budget. I need easy-to-install stuff that runs itself. My business is my life, and it can’t slow down business.”
MM/ENT
Leading strategic and big-picture changes
“We used to have 3 years to get up to speed and now it’s a few months.”
Shared Adapter Mindset
Confident, in control, and ready for change
Proud of their teams but need partners to push them further
Eager to find an edge and adapt their business