Our Brand

Who We Are

Comcast Business started in 2006 with a focus on small businesses. Since then, we’ve grown exponentially to service businesses of all sizes, from Main Street to Wall Street. We are a key growth driver for the Comcast organization, and we’re just getting started. Every day, we work as a team to drive our customers’ businesses and we work together to drive our business with a spirit of innovation and entrepreneurialism.

Our Purpose / Why We Exist

We empower businesses worldwide with a human touch.

Our Positioning / Why Customers Choose Us

Future-Ready


Our Tagline

Our technology, solutions, and people are powering businesses, keeping them prepared for what’s next – all so they can seize the amazing possibilities that lie ahead. 


Our Principles

How we show up

How we act

Practical

Our direct way of working puts customer needs at the center. 

Make It Happen
We set expectations, adapt, and commit to efficiently solving problems together.

Personal

Relationships with individual businesses are driven by commitment and care.

Strengthen Connections
We listen actively, respond to needs, and show our thanks to build lasting relationships.

Bold

A competitive drive to be the best lets us confidently pursue what’s next for our clients and our brand.

Focus on the Future
We act on our ambitions, champion ourselves, and lead our customers to what’s next.

Our Persona

The Agile Architect

  • Believes one thing above all else: they have control over change.
  • Balances bold vision with a can-do attitude.
  • Is always prepared for the future — armed with a detailed blueprint on how they can help their customers achieve each one of their goals.
  • Is equally comfortable in the tactical details and the bigger picture.
  • Is ready to roll up their sleeves and make change real.

Our Impact

Employees
nationwide

Daily technicians
on call

Devices monitored

Customer
conversions per day

We add a new
customer

Complex managed
service locations


Who We Serve

Our audiences share the same Adapter mindset, so we speak to everyone in the same way, no matter what size their business. This consistency drives connection with all our audiences.

The Adapter is

  • Confident, in control, and ready for change.
  • Proud of their teams but needs partners to push them further.
  • Eager to find an edge and adapt their business.

Where We’re Going

Looking to the future, our technology will need to meet the changes of a shifting landscape.

We are poised to win with unmatched technology, solutions and support. 

We need a brand that will help us stand out in a crowded market and fuel our growth.