Messaging

Messaging is more than just words, it’s how we express ourselves and the experience we deliver. And it requires that we account for the varying needs of our Small Business, Mid-Market, and Enterprise audiences, while still embracing what they have in common.

Messaging Guidelines: How To Use

  • This document is a live reference tool for guiding consistent communications addressing our differentiated claims and our core products and solutions.
  • We have separated the products for Small Business Solutions and Upper Market given the differentiated messaging and prioritized by those most central to our brand strategy and market opportunity.

Please use these guidelines to inform communications development, but note that they do not take the place of legal approval or review.

Messaging Page Format

Quick hit overview

What is it? What does it do? Why does it matter to our audience?

Key Messaging

Short-, medium- & long-form copy blocks that demonstrate how to talk about the solution. Legally approved & built to reflect most-relevant messaging first.

Relevant Claims

Legally approved claims that are relevant to this solution. Most-relevant claims will be built into key messaging above and noted with a star.

Notes/Legal

Miscellaneous notes re: stylistic guidelines, etc. Will also include relevant legal disclaimers.

Top Comcast Business Claims

Broad Leadership

  • Comcast Business has the largest, fastest, most reliable network, providing speeds up to 10 gigs to more small businesses than any other provider.
  • Comcast Business is the Most Innovative Company, according to ABA Awards 2021 & 2022.
  • More businesses are powered by Comcast Business than any other provider.*

Small Business Solutions

  • Comcast Business delivers more speed, more capacity for smoother, more consistent connections.
  • Comcast Business delivers reliable WiFi coverage throughout your business.
  • Comcast Business offers advanced security that helps protect all your connected devices at your business or on the go.
  • Comcast Business delivers safer, more secure WiFi with advanced network protection.
  • Comcast Business delivers gig-speed WiFi with faster speeds to more devices than ever before.
  • Comcast Business delivers reliable 4G LTE network back up.
  • Comcast Business delivers speeds over a gig to more small businesses than any other provider.*
  • Save up to $500 a year on your wireless bill with Comcast Business Mobile; 5G included at no extra cost.

Enterprise Business Solutions

  • Comcast Business is continuously improving by investing billions in our network.
  • Comcast Business delivers flexible ways to co-manage or fully manage your solution.
  • Comcast Business offers extensive, end-to-end, on premises and cloud-based, secure network solutions.
  • Comcast Business allows you to control your network from anywhere with an intuitive, award-winning digital experience.
  • Comcast Business delivers solution integration via a one-of-a-kind, award-winning smart platform.
  • Comcast Business has the nation’s largest IP-converged network.
  • Comcast Business is the fastest growing SD-WAN provider ranked on Vertical Systems Group’s 2021 U.S. LEADERBOARD.*

Access the summary of all claims on sharepoint >

Company Description

Comcast Business offers advanced technology solutions and forward-thinking partnership to leading global businesses. With a full suite of solutions including fast, reliable connectivity, secure networking solutions, and advanced cybersecurity, along with a range of managed service models, Comcast Business continues to evolve to meet the needs of businesses of all sizes.

For short, medium, and long versions of our company description, click “access on sharepoint” to see the full document.

Access on Sharepoint

Key Messaging

Short

Comcast Business offers global businesses a full suite of advanced technology solutions, from connectivity to secure networking solutions. Focused on innovation and forward-thinking partnership, Comcast Business is committed to supporting businesses of all sizes.

Medium

Comcast Business offers advanced technology solutions and forward-thinking partnership to leading global businesses. With a full suite of solutions including fast, reliable connectivity, secure networking solutions, and advanced cybersecurity, along with a range of managed service models, Comcast Business continues to evolve to meet the needs of businesses of all sizes.

Long

Comcast Business offers leading global businesses the technology solutions and forward-thinking partnership they need. With a full suite of solutions including fast, reliable connectivity, secure networking solutions and advanced cybersecurity and a range of managed service options, Comcast Business is ready to meet the needs of businesses of all sizes. Comcast Business has been recognized by leading analyst firms for its continued growth, innovation and leadership, and is committed to partnering with customers to help them drive their businesses forward.

Small Business

In the new Small Business Playbook, we’ve outlined the industry landscape as well as our market offering, positioning, and core messaging to serve as a single source of truth to inform our Small Business strategy. It is intended as an evergreen document to help us deliver consistency in our marketing and is designed to work in tandem with other playbooks targeting other strategic focuses.

Access on Sharepoint

Being connected to the internet is a core requirement for any business today. From keeping employees productive and powering the website, point of sale (POS), and other systems to providing WiFi for staff and customers, having a fast, reliable connection is a non-negotiable. Comcast Business delivers this for small businesses in our footprint through Business Internet, which includes Business WiFi.

  • Most-relevant claims will be built into key messaging and noted with a star.

Key Messaging

Short

Help keep your business connected on the largest, fastest*, reliable network, with speeds up to 10 gig available to more small businesses than any other provider.

Medium

Help keep your business connected on the largest, fastest, reliable network for small businesses. Plus, we offer unlimited data. Comcast Business has speeds up to 10 gig available to more small businesses than any other provider.

Long

Help keep your business connected on the largest, fastest, reliable network for small businesses. Plus, we offer unlimited data. Comcast Business has speeds that can grow with your business, with up to 10 gig available to more small businesses than any other provider. You’ll also have 24/7 customer support, so your business has the support it needs anywhere, anytime.

Relevant Claims

  • Comcast Business has the largest, fastest*, most reliable network, providing speeds up to 10 gigs available to more small businesses than any other provider.
  • Comcast Business delivers speeds over a gig to more small businesses than any other provider.
  • 99.9% reliability.
  • More speed, more bandwidth, now with upload speeds up to 3-5x faster.
  • Comcast Business delivers more speed and more capacity for smoother, more consistent connections.
  • More businesses are powered by Comcast Business than any other provider.
  • Gig-speed WiFi with faster speeds to more devices than ever before.
  • Comcast Business delivers safer, more secure WiFi with advanced network protection.

Notes / Legal

  • Legal Disclaimer: Restrictions apply. Not available in all areas. Actual speeds vary and are not guaranteed.
  • “Fastest” claim must include qualifier/reference to “small businesses.”

According to Accenture, 43% of cyber attacks target small businesses, so while cybersecurity might seem like a “big business problem,” it’s not. Keeping business data and devices secure is key, as a cyber attack — successful or not — causes major disruption, costing precious time and money. We help SMBs keep their businesses secure with Comcast Business SecurityEdge™, a solution available to Business Internet customers.

Key Messaging

Short

Help keep your business protected with Comcast Business SecurityEdge™, an advanced security solution that blocks cyber threats on all devices connected to your network.

Medium

Help keep your business protected with Comcast Business SecurityEdge™, an advanced security solution that blocks cyber threats across all connected devices on your network. Help protect business data as well as employee and customer devices in real time with security updates every 5 minutes.

Long

Help keep your business protected with Comcast Business SecurityEdge™, an advanced security solution that blocks cyber threats across all connected devices on your network. Help protect business data as well as employee and customer devices in real time with security updates every 5 minutes. With Extended Coverage, SecurityEdge can help protect devices on-the-go*.

Relevant Claims

  • Comcast Business offers advanced security that helps protect all your connected devices at your business or on-the-go*.

Notes/Legal

  • Legal Disclaimer: Does not prevent access to internet sites if connected via public WiFi, virtual private network technology, or non-Comcast DNS servers. 
  • Need “™” in first mention of “Comcast Business SecurityEdge™”; subsequent mentions can be “SecurityEdge.” 
  • In communications, we should seek to establish SecurityEdge as the solution and then refer to it simply as “security” to focus on the business benefit.
  • *“On-the-go” message refers to Extended Coverage feature which is an optional add-on. Expected in Q1 ‘23.
  • Refer to solution as “security,” not “cybersecurity.” Use “cyber threats” or “cyber attacks,” not “threats” or “attacks.”

For a small business, staying connected — no matter where they are — is essential…and so is making the most of every dollar. Comcast Business Mobile helps them to do both with a mobile solution built for small businesses. Offering up to 20 lines and a variety of data options, Comcast Business Mobile is available to Business Internet customers who are looking to stay connected, simplify, and save.

Key Messaging

Comcast Business Mobile is built for how you do business, giving even more value to Comcast Business Internet customers.

  • With savings that give you great value – up to 75% and the lowest price ($30) for 2 Unlimited lines vs the competition
  • With flexibility that makes it easy to switch – bring your own device (BYOD) option with no line activation fees or contracts
    • Secondary RTBs:
      • Up to 20 lines
      • Mix and match data plans
  • And the confidence of the most reliable mobile network nationwide
    • Secondary RTB:
      • Access to millions of WiFi hotspots nationwide to offload data consumption

Relevant Claims

  • Most reliable 5G mobile network nationwide.
  • Save up to $500 per year.
  • 5G included at no extra cost.
  • Only pay for the data you need, no line activation fees.
  • Change data plans or cancel anytime.
  • Get Unlimited for as low as $22 per line when you by 20 lines.
  • Flexible to mix and match data options on up to 20 lines.
  • Comcast Business Mobile customers can save up to 60% per year by switching (TBD if this is final language).

Notes/Legal

  • Need to include savings claim disclaimer near claim: Savings compared to weighted average of top 3 carriers based on optimized pricing for unlimited intro plan. Comcast Business Mobile Internet required. After monthly data threshold included with your data options, speeds reduced. Data thresholds and actual speeds vary.
  • Most reliable 5G disclaimer:  Comcast Business Mobile utilizes the network with the most RootMetrics® 5G data reliability assessment wins in 1H 2022. WiFi networks not tested. Results may vary. Award is not endorsement.

WiFi is a critical technology solution for small businesses, keeping both employee and customer devices connected while at the business’ location. WiFi Pro offers Business Internet customers an advanced WiFi solution that keeps their employee and guest devices connected while also offering enhanced protection, WiFi analytics, and real-time insights about their business and network traffic.

Key Messaging

Short

Our advanced WiFi gives you powerful coverage to help reach every corner of your business.

Medium

Our advanced small business WiFi solution gives you powerful coverage to help reach every corner of your business. With simple, customizable setup, you can create and manage separate WiFi networks for your business and customers and gain powerful insights about your business.

Long

Our advanced small business WiFi solution gives you powerful coverage to help reach every corner of your business. With simple, customizable setup, you can create and manage separate WiFi networks for your business and customers and gain powerful insights about your business. WiFi Pro offers big business features on a small business budget, making it a powerful tool to help you optimize your business operations.

Relevant Claims

  • Comcast Business delivers reliable WiFi coverage throughout your business.

Notes/Legal

  • Legal Disclaimer: Restrictions apply. Not available in all areas. Requires Comcast Business Internet for additional monthly charge.

Small businesses have to be ready for the unexpected, as any disruption is going to impact their bottom line. Comcast Business Connection Pro is a 4G LTE internet backup available to Business Internet customers. It allows businesses to stay connected to the internet in the event of unexpected network issues, providing the peace of mind that business can proceed without disruption.

Key Messaging

Short

Reliable 4G LTE backup for your Comcast Business Internet provides peace of mind by helping to keep your business connected in the event of unexpected network disruption

Medium

Reliable 4G LTE backup for your Comcast Business Internet provides peace of mind by helping to keep your business connected through unexpected network or power outages. Help keep your business connected and moving forward with up to 16 hours of backup connectivity.

Long

Reliable 4G LTE backup for your Comcast Business Internet provides peace of mind by helping to keep your business connected through unexpected network or power outages. keep your business connected and moving forward with internet backup that kicks in automatically and provides up to 16 hours of backup connectivity.

Relevant Claims

  • Comcast Business delivers reliable 4G LTE network backup.

Notes/Legal

  • Legal Disclaimer: Restrictions apply. Not available in all areas. Requires Comcast Business Internet for additional monthly charge. Backup time varies depending on the number of devices and is not guaranteed.
  • Must use language that includes “helps keep your business connected” & be clear that Connection Pro requires Comcast Business Internet.
  • Connection Pro requires that devices are hardwired into the Connection Pro router for a backup connection. For that reason, any devices receiving backup power must be close enough to the Comcast Business Router and connected Connection Pro box to reasonably be connected. Additionally, we can only show four devices that are hard-wired to the Connection Pro device, as CP2 has four available ports.
  • For 16-hour backup, the customer must have the newest device; messaging must say “up to 16 hours” as there is also an 8-hour device.
  • Devices that are shown must have internal batteries that would provide ongoing power to the device, as Connection Pro is only for internet backup, not electric power to the device.

Small businesses need customer support and service that works on their terms. With limited time and resources, they value partners that make things simpler and can add value to their business. Digital self-service tools, like My Account and our 24/7 customer support, demonstrate the human touch we bring to our small business customers.

Key Messaging

​Short

Quickly and easily manage and make account changes with Comcast Business My Account portal.

Medium

Quickly and easily manage, make changes, and troubleshoot issues with Comcast Business My Account portal. With digital self-service, it’s easy to view account details and manage your services anytime, anywhere.

Long

We are continuously improving our customer experience and committed to delivering service on your terms. With Comcast Business My Account digital portal, you can quickly and easily manage, make changes, and troubleshoot issues with your account anytime, anywhere through our digital self-service options. View your account details and services online or call our 24/7 customer support for real-time assistance.

Relevant Claims

  • Committed to delivering service on your terms.
  • Continuously improving customer experience.
  • Digital self-service.
  • 24/7 customer support.

For businesses, having a reliable voice service remains key to business operations. Whether connecting to vendors, working across locations, or fielding customer calls, Comcast Business VoiceEdge® provides businesses a feature-rich, advanced voice solution that drives communication and collaboration for businesses of all sizes.

Key Messaging

Short

Stay in touch in the office or on-the-go with Comcast Business VoiceEdge®, a feature-rich advanced voice solution available for businesses of all sizes.

Medium

Stay in touch in the office or on-the-go with Comcast Business VoiceEdge®, a feature-rich advanced voice solution available for businesses of all sizes. Drive communication and collaboration with traditional phones, a mobile app, and a desktop app that keeps your team connected and working across locations.

Long

Stay in touch in the office or on-the-go with Comcast Business VoiceEdge®, a feature-rich advanced voice solution available for businesses of all sizes. Drive communication and collaboration with traditional phones, a mobile app, and a desktop app that keeps your team connected and working across locations. It’s all supported by one of the largest private Voice over Internet Protocol (VoIP) networks nationwide, for reliable service that helps you stay ready for what’s next.

Notes/Legal

  • Legal Disclaimer: Restrictions apply. Not available in all areas. If there is a power outage or network issue, calling, including calls to 911, may be unavailable.
  • From a trademark standpoint, can use Comcast Business VoiceEdge® or Business VoiceEdge® at first mention; subsequent mentions can be VoiceEdge™.

For bars, restaurants, and other businesses that draw a crowd for big games, Comcast Business offers X1 for Business, a powerful entertainment solution available to Business Internet customers. Businesses can enjoy a variety of channel lineups and advanced features, like the X1 voice remote and interactive guide, that make navigating channel changes simple and easy.

Key Messaging

Short

Entertain and inform employees and guests with live TV, popular apps, and more, all in one place.

Medium

Entertain and inform employees and guests with live TV, popular apps, and more, all in one place. With X1 for Business packages for public, private, and hospitality, we offer the channel lineups, equipment, and rich features you need for a truly personalized experience.

Long

Entertain and inform employees and guests with live TV, popular apps, and more, all in one place. With X1 for Business packages for public, private, and hospitality, we offer the channel lineups, equipment, and rich features you need for a truly personalized experience. And with our Voice Remote and interactive guide, enjoy easy navigation.

Notes/Legal

  • Legal Disclaimer: Restrictions apply. Not available in all areas. X1 for Business available with Comcast Business Standard TV and above. Requires Comcast Business Internet service. Not all programming available in all areas.

Small businesses that are home-based or have remote employees who work from their homes have business-grade connectivity needs that Comcast Business can support. With Comcast Business At Home, small businesses can get a dedicated, business-grade internet connection in a residential setting, keeping business connected and productive without taking bandwidth from the rest of the home.

Key Messaging

Short

Set your employees up for success while working from home, with dedicated business-grade internet.

Medium

Set your employees up for success while working from home, with dedicated business-grade internet. Set up for as many as 10 locations to keep your team connected wherever they are.

Long

Set your employees up for success while working from home, with dedicated business-grade internet. Set up for as many as 10 locations to keep your team connected wherever they are. You’ll also find useful add-ons, like Business Voice Mobility and Comcast Business SecurityEdge™ to help your employees stay productive and protected while working remotely.

Notes/Legal

  • Legal Disclaimer: Restrictions apply. Available in select areas only. Customer must have Comcast Business service(s) at a commercial location to qualify. Services provided to Customer employees at residential addresses are subject to Comcast Business At Home terms and conditions.

Enterprise Business

The new Enterprise Playbook brings fresh insights, underscores our brand purpose, and sharpens our solutions positioning to better meet business needs in the evolving enterprise landscape. Inclusive of updated market dynamics, trends and audience/analyst insights, this playbook is your strategic guide – it is intended to be an evergreen resource that complements our suite of detailed playbooks on specific topics and verticals.

Access on Sharepoint

In addition to Business Internet, Comcast Business offers Ethernet Dedicated Internet (EDI) solutions which offer businesses faster speeds, symmetrical upload/download, and a more reliable connection. For upper market businesses who are running high-bandwidth applications and have stringent Service Level Agreement (SLA) requirement, Ethernet is a solution that supports their needs.

Key Messaging

Short

Reliable and fast Ethernet Dedicated Internet to power your high-bandwidth applications.

Medium

Reliable and fast Ethernet Dedicated Internet to power your high-bandwidth applications. Choose what you need to accommodate your business’s needs.

Long

Reliable and fast Ethernet Dedicated Internet to power your high-bandwidth applications. Reliable: an Ethernet Virtual Connection from your location to a Comcast Business Gateway. Fast: symmetrical connectivity available up to 100 gbps. Choose what you need to accommodate your business’s needs.

Relevant Claims

  • A reliable and fast Ethernet Dedicated public internet connection.
  • Symmetrical network connectivity available up to 100 gbps.
  • 24/7 customer support.
  • Relationships with third-party Internet Service Providers to provide Ethernet beyond our footprint.
  • Backed with SLAs for uptime.

Notes/Legal

  • Always written in title case. Always use the full name “Ethernet Dedicated” on first use, never “Ethernet” or “Dedicated Internet”; can abbreviate to EDI after first use.

For distributed Enterprises today, being able to connect locations across geographies is a critical capability that’s core to fueling business operations and supporting digital transformation efforts. Comcast Business SD-WAN is an over the top (OTT) solution that enables businesses to manage and optimize their network across locations from any location.

Key Messaging

Short

Manage and optimize your network across locations with Comcast Business SD-WAN.

Medium

Manage and optimize your network across locations with Comcast Business SD-WAN. Monitor network performance and allocate bandwidth to support traffic needs across locations or from single locations to the cloud or Software as a Service (SaaS) applications to maintain speed and connectivity.

Long

Manage and optimize your network across locations with Comcast Business SD-WAN. Monitor network performance and allocate bandwidth to support traffic needs across locations or from single locations to the cloud or Software as a Service (SaaS) applications to maintain speed and connectivity. Be ready with real-time insights and analytics available via Software-Defined Wide Area Network (SD-WAN) dashboard available on desktop and mobile app.

Relevant Claims

  • Centralized network policy management.
  • Digital experience accessed through desktop application and mobile app.
  • Managed services provide flexible offerings depending on level of services requested.
  • Intuitive digital portal accessed via web, mobile app, or device with voice control.
  • Supports both Comcast and third-party connections.

Notes/Legal

  • Legal disclaimer: Restrictions may apply. Not all services are available in all areas. Features and services vary.
  • SD-WAN is all uppercase. Always hyphenate SD and WAN as shown.

Businesses have complex networks that need to be accessed securely, from anywhere. That’s why Comcast Business offers secure network solutions – combining nationwide Software-Defined Wide Area Network (SD-WAN) with Unified Threat Management (UTM) security solutions offering integrated, on-premises and cloud solutions to help protect your network. Comcast Business SD-WAN also features a one-of-a-kind digital platform that makes it easy to access real-time insights and control your network from anywhere.

Key Messaging

Short

Manage your network from anywhere and help keep it securely connected with secure network solutions from Comcast Business.

Medium

Manage your network from anywhere and help keep it securely connected with secure network solutions from Comcast Business. Explore security options powered by Versa and Palo Alto with extensive on-premises and cloud-based options offering end-to-end secure network solutions.

Long

Manage your network from anywhere and help keep it securely connected with secure network solutions from Comcast Business. Explore security options powered by Versa and Palo Alto with extensive on-premises and cloud-based options offering end-to-end secure network solutions, and optimize your network from anywhere with an intuitive Software-Defined Wide Area Network (SD-WAN) digital experience, available via desktop and mobile app.

Relevant Claims

  • Nation’s largest converged IP network.
  • Smart network powered by AI, automatically optimizing performance every 20 minutes.
  • Continuously improving by investing billions to make the network faster, smarter, and more reliable.
  • Global secure networking capabilities plus 50+ points of presence (POPs) in cities around the world.
  • Solution integration via one-of-a-kind, award-winning smart platform.
  • Control your network from anywhere with intuitive, award-winning digital experience.
  • Real-time, actionable insights, 24/7 threat monitoring.
  • 6-year Gartner Magic Quadrant Visionary for Global Network Services — longer than any other vendor.

Notes/Legal

  • Secure network solutions is not a formal name — should not be capitalized.
  • When speaking about our secure network solutions, it must be in the context of messaging about connectivity, SD-WAN, and UTM/security.

Network security is critical to every business today. To be effective, businesses need to integrate security into their IT strategy from the beginning, making it a core pillar of their approach vs. a bolt-on down the line. Comcast Business offers Unified Security and Unified Secure Access as Unified Threat Management (UTM) solutions with Comcast Business SD-WAN, bringing customers protection in the cloud or on-premise.

Key Messaging

Short

Help keep your network safe with advanced security options that help protect your data in the cloud or on-premise.

Medium

Help keep your network safe with advanced security options that help protect your data in the cloud or on-premise. Choose between powerful Palo Alto (in the cloud) or Versa (on-premise) solutions designed to help block various cyber threats and fully integrated into Comcast Business SD-WAN.

Long

Help keep your network safe with advanced security options that help protect your data in the cloud or on-premise. Choose between powerful Palo Alto (in the cloud) or Versa (on-premise) solutions designed to help block ransomware, malware, botnets, network intrusion, and other cyber threats. Combining connectivity, Software-Defined Wide Area Network (SD-WAN), and advanced security solutions, we offer a fully managed, curated experience to help keep your business ready for anything that comes your way.

Relevant Claims

Not formal claims, but relevant RTBs from our advanced security value propositions.

  • Integrated solution: Combines nationwide connectivity, advanced security, enhanced network visibility, and proactive threat detection into a single service.
  • Highly scalable: Industry-leading hardware from Versa that scales to help meet a customer’s IT security needs.
  • Centralized management: Combine SD-WAN and cybersecurity into a single digital portal with real-time analytics for simplified customer control.
  • Avoidable cost of ownership: Replacing hardware with software services can help manage maintenance costs with low-touch provisioning.
  • Enables hybrid workforces: Add-on secure remote access empowers customers to deploy dynamic, on-demand threat detection at scale.
  • Integrates multiple systems: Combines nationwide connectivity, advanced security, enhanced network visibility, and proactive threat detection into a single unified service.
  • Enables hybrid workforces: Scalable cybersecurity from the cloud empowers customers to deploy threat detection services for any device (e.g., PC, Mac, iOS, and Android), allowing businesses to safely and easily extend their corporate WAN to home offices and mobile employees.
  • Improves security posture: Cloud-based cybersecurity standardizes and continuously monitors all corporate users anywhere they work using industry-leading Palo Alto Networks technologies (named a Leader in the 2021 Gartner Magic Quadrant for WAN Edge Infrastructure and a Challenger in the inaugural Gartner Magic Quadrant for Secure Service Edge reports).
  • Provides deep visibility: Comprehensive real-time security analytics with forensic threat insights surfaced in a single digital portal experience.

Notes/Legal

  • Advanced security solutions are only available with the SD-WAN service.
  • Refer to solution as “security”, not “cybersecurity”. Use “cyberthreats” or “cyberattacks”, not “threats” or “attacks”

DDoS Mitigation is a simple, transparent, managed solution that protects critical infrastructure and maintains network performance against distributed denial-of-service (DDoS) attacks without having to buy or manage complex and expensive on-premise security gear.

Key Messaging

Short

A cybersecurity service that helps protect your network from potential distributed denial-of-service (DDoS) attacks.

Medium/Long

A cybersecurity service that helps protect your network from potential distributed denial-of-service (DDoS) attacks. Detects ransomware and malware, flagging potential attacks to help keep your network available and your sensitive data safe.

Relevant Claims

  • Block cyber attacks to help safeguard your network.
  • Advanced coverage with traffic monitoring to detect malicious traffic; drop and rate limiting to help keep malicious traffic from entering network; and diversion to deliver clean traffic to network.
  • Subscription includes unlimited number of mitigation incidents.

Notes/Legal

  • Legal Disclaimer: Restrictions may apply. Not all services are available in all areas. Requires a Comcast Business Ethernet/Internet service. Features and services vary depending on level of service.
  • Acronym as shown, with every letter but “o” uppercase. On first use, can spell out in parentheses (distributed denial of service). Use with “mitigation” at second use onward.

Today, business happens everywhere, and enabling a hybrid workforce to stay securely connected to business applications from anywhere is a key need that Teleworker VPN can fulfill. With employees working remotely, traveling for business, and accessing the network from multiple locations, a reliable, secure connection and Virtual Private Network (VPN) solution is a core business requirement that enables a seamless employee experience and keeps business moving forward.

Key Messaging

Short

Bring the office to your remote workforce with secure access to your corporate network and a powerful Virtual Private Network (VPN).

Medium

Bring the office to your remote workforce with secure access to your corporate network and a powerful Virtual Private Network (VPN). Our fully managed device helps employees maintain access to primary business systems, applications, and files.

Long

Bring the office to your remote workforce with secure access to your corporate network and a powerful Virtual Private Network (VPN). Our fully managed device helps employees maintain access to primary business systems, applications, and files. It’s an enterprise-grade solution that creates a seamless, hybrid work experience, helping your employees stay ready for whatever comes their way.

Relevant Claims

  • Centrally managed remote access VPN solution connecting remote and hybrid workers to corporate networks.
  • Enterprise-level customer service and support 24/7.
  • Integrates with Comcast Business connectivity services or existing underlay.
  • Backed by nation’s largest gig-speed network.

Notes/Legal

  • Teleworker VPN includes connectivity and VPN; Teleworker (without VPN) is also available.

Enterprise Verticals

Our current foundation messaging for the vertical audiences:

Access Convenience Store One-Sheet

Key Messaging

At Comcast Business, we are partnering with convenience store retailers to drive an evolution of what convenience stores can be through our unmatched combination of media, content, and technology capabilities. From meeting traffic-driving needs to providing internal secure networks to transforming in-store experiences, we are delivering innovative digital and physical ecosystems that will redefine and solidify your relationships with customers. For instance, convenience is now coupled with streaming content and entertainment. Your operations are also enhanced by Comcast Business’s deep expertise in powering automated inventory and supply chain solutions, plus providing secure internal systems and proactive cybersecurity to help track assets, avoid loss, and reduce risk.

From digitization of forms that can improve service delivery and reduce fraud to protecting critical infrastructure from adversarial attacks— when it comes to changing the status quo, opportunities abound for IT modernization across the U.S. federal government. Agency leaders seek technology partners that can help them build the capabilities and capacity to meet an ever-evolving list of mission objectives ranging from data management to disaster response—at scale. We understand that regardless of the agency’s size—every decision is mission critical. The need for innovation is critical for government agencies who need to consistently improve operational efficiency, stay ahead of citizen demands, and implement advanced technologies to stay ahead of malicious actors and adversaries. Our government solutions can be applied to numerous use cases, which today ladder up to three core trends—all leading to increased operational complexity: cybersecurity, customer experience, and hybrid work.

Access Federal Government Playbook
Access Federal Government One-Sheet

Key Messaging

Comcast Government Services is proud to support agency leaders at every step of their modernization journey with secure, flexible, and scalable connectivity solutions. From foundational ethernet infrastructure to build resilience and upgrade legacy systems, to secure networking that enables the zero trust environments needed to ensure national security—we understand every decision is mission critical. Comcast Government Services, LLC is a government technology-focused division of Comcast Business. Offering technology solutions including a high-speed, high-capacity network, and white glove managed services, Comcast Government Services is a GSA-approved provider and an EIS Prime contract holder that is ready to prepare organizations in the Federal Government for what’s next.

Access Financial Services Playbook
Access Financial Services One-Sheet

Key Messaging

From expediting in-person moments at a branch location, to humanizing online and phone interactions, Comcast Business provides financial service leaders with superior technology solutions that empower customer connections, in turn building trusting relationships and enduring loyalty.

Comcast Business actively secures your organization’s processes and data through integrated, advanced security solutions. These offerings power transformation, enable efficiencies, and remove barriers in consumer/ employee touch points, all while safeguarding transactions against potential threats.

Comcast Business offers a range of superior connectivity and networking solutions, ensuring seamless and scalable experiences. In addition, our global secure network syncs consumers and employees, blurring the line between physical interactions and digital engagements, powering cloud-first, business-critical capabilities.

Access Food & Beverage Playbook
Access Food & Beverage One-Sheet

Key Messaging

Through powerful connectivity and advanced technology, Comcast Business underpins customer touch points for a frictionless and personalized experience. From brand-level initiatives, to location-specific offerings, we help make it easy to delight customers using data-driven customization to spark engagement.

Our systems sync operations front-of-house and back-of-house, and across locations, enabling new processes, efficiencies, and standardizations to maximize performance from operations and workflows, to customer experience, and business results. Our offerings allow flexibility and efficiency; a systemwide approach means the advanced technologies can be implemented quickly and at scale.

Our unique portfolio of media, content, and technology capabilities, combined with the commitment to partnership, creates a foundation for advancing operational and consumer engagement efficiencies in Food & Beverage. With nimble technology and continuous improvement, we enable our partners in QSR business to continue differentiating and move forward, nimbly and with confidence.

Comcast Business has a unique opportunity to enable hospitals to provide a superior patient experience, while also streamlining the employee experience. In the Healthcare Playbook, you will discover key industry trends, learn about Healthcare stakeholders and their needs, and understand our positioning, value proposition and messaging framework as an Advanced Business Solutions provider.

Access Healthcare Playbook

Key Messaging

At Comcast Business, we partner with hospitality leaders to reimagine what’s possible, delivering technology solutions that help streamline hotel operations and create unforgettable experiences that inspire loyalty and help keep guests coming back. With a complete suite of solutions and long-standing industry experience, we’re ready to be a strategic ally that can help bring your business into the future. We work to understand your unique needs, from back office to guest experience, to design and build custom solutions that help you achieve your ambitions for what’s next. Powered by Comcast, we’re ready to help keep you ahead of the curve — and create the hotel of the future together.

With almost 5.3 million guest rooms and more than 42,000 hotel locations in the US alone, the hospitality industry represents an immense business opportunity in our enterprise segment. These businesses need a range of technology solutions to keep operations running seamlessly and create compelling experiences that drive guest loyalty in an ever-evolving, competitive category. At Comcast Business, we are well positioned to win in this segment — with a full suite of technology solutions as well as deep industry experience and expertise.

Access Hospitality Playbook
Access Hospitality One-Sheet

Key Messaging

At Comcast Business, we partner with hospitality leaders to reimagine what’s possible, delivering technology solutions that help streamline hotel operations and create unforgettable experiences that inspire loyalty and help keep guests coming back. With a complete suite of solutions and long-standing industry experience, we’re ready to be a strategic ally that can help bring your business into the future. We work to understand your unique needs, from back office to guest experience, to design and build custom solutions that help you achieve your ambitions for what’s next. Powered by Comcast, we’re ready to help keep you ahead of the curve — and create the hotel of the future together.

With almost 4.2 million retail establishments and their $3.9 trillion impact on GDP across the U.S., the retail industry represents an immense business opportunity across all segments.​ Retailers need a suite of technology solutions to keep operations running seamlessly and to create compelling consumer experiences that drive traffic, loyalty, and sales in an ever-evolving category.​ Retail has unique needs that are driven by technology and consumer behavior shifts. Retail is experiencing the need for more connected consumer devices than ever, more cyber-attacks than any other sector, and a heavy strain on resources to staff and manage consumer interactions.​ At Comcast Business, we are well-positioned to win in this segment — with a full suite of technology solutions as well as the strategic partnership we provide that accelerates business.

Access Retail Playbook
Access Retail One-Sheet
Access NRF Messaging

Key Messaging

At Comcast Business, we partner with you as forward-thinking retailers to help you connect with customers across all network touchpoints. As a trusted provider of tailored technology solutions, we help power your operations so you can provide seamless customer experiences. Our secure networking solutions accelerate your progress to fully integrated, omnichannel retail environments. Through real-time data visibility, you’ll gain insights to foster enthusiasm and loyalty through a consistent, on-brand experience. Comcast Business bundles innovative network solutions, cybersecurity, and visibility and insights tools, all with your company’s scalability and efficiency in mind. Our combination of media, content, and multilayered technology capabilities is unmatched in the industry—and offers a powerful way to help you leverage innovation to accelerate future growth.

From the development of digital portals that provide residents intuitive ways to engage with their local government to ensuring disaster resilient communities with redundant data centers, state and local governments rely on their technology investments as the foundation of service delivery and regional stability. The need for innovation is critical for government agencies who need to consistently improve operational efficiency, stay ahead of resident demands, and implement advanced technologies to stay ahead of malicious actors.

Access State & Local Government Playbook
Access State & Local Government One-Sheet
Access Education One-Sheet

Key Messaging

Comcast Business is proud to support government leaders at every step of their digital transformation journey with secure, flexible, and scalable connectivity solutions.

From ethernet infrastructure to build resilience and upgrade legacy systems, to secure networking that enables the zero trust environments needed to ensure security—we understand every decision shapes societal outcomes.

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Messaging Style Guide

Our style guide provides editorial guidelines for writing clear and consistent Comcast Business messaging.

General Rules

Abbreviations

Month (mos.) | With (w/) | Year (yr.)

Write out numbers below 10; use numerals above 10
Use ”agreement”, not guarantee. Do not abbreviate ”agreement.”

Acronyms

Acronymed terms should be spelled out on first mention with the acronym in parentheses. After first mention, the acronym can be used.

However, industry-standard terms in our space should always be acronymed — and can be spelled out in parentheses on first use if necessary.

Always acronym these terms:

  • 4G, 5G, LTE, VPN, IP, DNS
  • VoIP, PBX
  • DDoS, SD-WAN

Approved Language

Faster speeds:
We offer the speed your small business needs, now faster than ever.
More speed, more bandwidth to help keep your business connected.
More speed to help keep all your connected devices & applications running.
More speed so your business can be ready for what’s next.

Update to gig speeds to most businesses:
Now, Comcast Business can deliver speeds over a gig to the most businesses.
Now, Comcast Business can deliver speeds greater than a gig to the most businesses.
At Comcast, we’re investing in our network so we can deliver speeds over a gig to the most businesses.

Cases & Formatting

Aside from proper nouns, all content should be in sentence case (formatted with only the first letter of the sentence and proper nouns capitalized).

In general, title case should only be used for:

  • Branded names (Comcast Business Mobile)
  • Trademarked terms (ActiveCore®)
  • Plan terms (Unlimited Data)
  • Destinations within UI (My Account)

Always use one space in between sentences.

Offering Names

If an offering’s formal name includes the parent brand (Comcast Business), use the full name on first mention. Okay to reference without Comcast Business after the first mention.

Formatting Rules for Key Terms

TermRule
add-onUsed to refer to additional products that can be added to a service, like Connection Pro for Business Internet. Always hyphenate “add-on” as shown.
appLowercase, never capitalized
cloudDo not capitalize
cloud-basedHyphenate “cloud” and “based” as shown.
connectivity or network solutionsShould be used to refer to Internet at the enterprise level to convey a larger offering for this audience.
cybersecurityOne word, as shown. Do not hyphenate “cyber” and “security”. When appending another word to “cyber,” do not hyphenate (e.g., cyber attacks).
DDoSAcronym as shown, with every letter but “o” uppercase. On first use, can spell out in parentheses (distributed denial of service). Use with “mitigation” at second use onward.
desktopLowercase, one word
enterprise businessLarge businesses (as opposed to small- and medium-sized businesses). All lowercase, never hyphenated. Can be shortened to “enterprises” when space requires.
Ethernet Dedicated InternetAlways written in title case. Always use the full name on first use, never “Ethernet” or “Dedicated Internet.” Can abbreviate to Ethernet DIA after first use.
features vs. add-onsFeatures are included with a product or service. Add-ons must be purchased separately.
gigDo not capitalize. For example, “the nation’s largest gig-speed network.” When referring to a single gig, use the number (e.g., “1 gig”). Only use “gbps” when talking about speeds over 1 gig (offering Business Internet speeds up to 100 gbps).
gig-speed networkAlways hyphenate “gig” and “speed.”
-gradeHyphenate any word that comes before “grade” (carrier-grade, commercial-grade, business-grade).
GatewayCapitalized when referring to a Comcast Business Gateway. Using the term Gateway, versus router (Comcast Business Router), is preferred.
high-bandwidthHyphenate as shown.
hotspot(s)One word, lowercase; Xfinity WiFi hotspots
installThe verb referring to the act of setting up equipment and services. “Want to install your equipment yourself?” Don’t use “install” as a noun in customer-facing comms. Never say: “We can perform your install.”
installationThe noun referring to the act of setting up equipment and services. “How did your installation go?” Don’t substitute with “install” in any customer-facing comms.
Internet Capitalized when you’re using it in a branded sense, referring to Business Internet or Ethernet Dedicated Internet. Okay to lowercase when talking about internet generally.
Layer 3, Layer 4,
Layer 7		Always use numbers instead of spelling them out (“seven”) as shown.
Managed, fully managed,
co-managed		Hyphenate co and managed. Do not hyphenate any other of these terms.
NewOnly use if a product has been released in the past 6 months.
real-timeHyphenate as shown.
routerLowercase when referring to routers generally. Move from the term Comcast Business Router to the preferred Comcast Business Gateway.
Secure Access Service EdgeCapitalized and spelled out on first mention with SASE in parentheses. After first mention, SASE can be used. Pronounced “sassy.”
SD-WANAll uppercase. Always hyphenate SD and WAN as shown.
secure network solutionsAll lowercase as this is an industry standard term — do not capitalize.
self-serviceLowercase, hyphenated
service-level agreementsHyphenate service and level. Can abbreviate after first use (SLAs).
set up/setupVerb: “When you set up your equipment…” Noun: “Your setup includes…”
small- and medium-sized businessConsidered any organization from a mom-and-pop shop to a mid-sized office with a couple locations. Add a hyphen after small and medium when using “small- and medium- sized business,” but never hyphenate “small business” or “medium business” when using individually. Can be abbreviated to SMB(s) after first mention.
software-defined networkingAlways hyphenate “software” and “defined.” All lowercase.
technology solutions reviewAll lowercase.
unified communicationsAll lowercase.
unified threat managementAll lowercase as this is an industry standard term — do not capitalize. Can be abbreviated to UTM after first use.
universal customer premises equipmentAll lowercase. Can be abbreviated to uCPE after first mention.
WiFiCapital W and F; never hyphenated or all lowercase

Registered Marks & Trademarks

Usage

Always use registered and common law use marks for applicable offerings on first use. After the first use, you may omit the mark.

Common law use mark example: Voice Mobility™
Registered example: Business VoiceEdge®

Refer to the end of this document for rules on which offerings have registered and common law use marks. Always use the appropriate registered and common law use marks when referencing an outside offering.

For example, Chrome™ integration

Entities & Marks

Registered marks (use ®)
Comcast Business®
Business VoiceEdge®
Your WAN Your Way®
Beyond Fast®
ActiveCore®
Powering Possibilities and Comcast Business Security are trademark applications (use TM).
Common law use marks (use ™)
Comcast Business WiFi Pro™
Comcast Business Connection Pro™
SecurityEdge™
Voice Mobility™
Business VoiceEdge Select™
Comcast Business VoiceEdge™
Business TV™
Comcast Business SmartOffice™

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