Welcome to What’s New at Comcast Business. Here you’ll find our new research, product information, branding projects, tools, and more.
What’s New
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Take a look at our Messaging Playbooks for Hospitality and Retail
Our Playbooks are strategic tools highlighting key insights for enterprise verticals. We’ve outlined the industry landscape as well as our market offering, positioning, and core messaging to align our efforts in each space. This work is grounded in our brand purpose and is meant to ensure that all of our initiatives in these high-opportunity sectors are aligned against a common positioning. We cover:
- Industry trends and competitive landscape
- Our target audience and their needs
- Our positioning — the internal strategy that guides how we go to market
- Our messaging framework — how we communicate our offering
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Bringing the Brand to Life with Brand Voice Guidelines
To help guide our collective efforts in building and enhancing our brand’s voice in our marketing communications, we have developed our Brand Voice Guidelines. We have detailed the CB brand persona and our brand voice attributes. You will find many useful tips and tricks to use when writing for the brand. Download the latest Brand Voice Guidelines.
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Check out our Naming Playbook
Our Naming Playbook establishes our strategic naming practices for CB products and services. This guide is a tool for internal planning and agency guidance, detailing the systems, rules, and procedures to follow to name a new product or service.